We are feeling very un-Mondayish today, even though it is in fact Monday, the 15th of February. In fact, we’re feeling positively “Friday at the start of a long weekend”! That’s because the kind people at the Mobile Premier Awards, organized by dotopen, have just this minute awarded us the “Best Startup in Mobile Experience”, out of 115 other entries in that category!
This award was sponsored by MEX, whose founder Marek Pawlowski said:
“Investing in truly user-centered design is essential for a successful mobile service and goes far beyond creating a pretty UI for your app. Flook has embedded great user experience in the heart of its product through clever interaction flow, interesting visual metaphors, customer involvement and attention to detail. It is a deserving winner of this Award and a great example for other start-ups to invest in user experience from an early stage.”
All our robots wholeheartedly agree with Marek’s words. They’d like to point out that user experience was the initial inspiration for flook, when we thought that swiping cards would be a much more mobile-friendly interface for location-based discovery than maps and pins.
We’d like to thank dotopen and MEX for choosing flook, and Andy Chung of Eden Ventures for accepting the award on our behalf.
Jane of the silly hats did (and does) much of the design work on flook, but we’d be very remiss if we didn’t also thank Nick Healey of Slash Design and Pete Borlace of pbdesignsolutions for their massive contributions. Nick is our user experience guru and is a real person not a robot called Robert. Pete is our graphic designer and he dreamt up our rainbow of robots. I’m not sure if he really does wear tin hats.